Character & Values
Growing up in a small Virginia town, as the son of a land surveyor and a school teacher, Chris’s character and values were shaped by a strong work ethic, integrity, and a deep appreciation for planning.
During the summers of his youth, Chris worked in the family surveying business learning the importance of precision and attention to detail that his father’s work required. His early experiences taught him the importance of mapping out unknown lands and creating order from chaos, which he now applies to his role as a financial planner.
Chris has a unique ability to create order and help people make sense of uncertainty.
He has a down-to-earth approach and a genuine desire to help people turn their hard work and dedication into a secure and fulfilling retirement. His passion for helping others extends beyond his professional life, as he is actively involved in community organizations and charities, giving back to the communities that have shaped him.
As a certified Behavioral Financial Advisor™, Chris understands that emotions can often lead to irrational financial decisions. Humans are not always rational when it comes to money, and our natural biases can often get in the way of making sound investment choices. Chris’s Behavioral Financial Advisor™ certification allows him to use cutting-edge research in behavioral finance to help his clients overcome these biases and make better financial decisions.
The average person underperforms the S&P 500 or Barclays Bond Index over any given time frame – not because of poor investment selections, but because of poor investment decisions.
Through personalized coaching and education, Chris helps his clients understand their unique behavioral tendencies and how they can impact their financial goals. By identifying potential pitfalls and developing strategies to counteract them, he empowers his clients to make thoughtful and strategic financial and investment decisions.
Preparation is the Key to a Successful Journey.
History’s greatest explorers have taught us valuable lessons in planning. Landmark expeditions like the 1969 Moon Landing of Apollo 11 have motivated us to commit to hard work.
Conversely, notorious failures have underscored the grave risks of insufficient preparation and ineffective leadership.
The journey to retirement is no different. A well-crafted plan, understanding what lies ahead, and readiness for unforeseeable circumstances significantly shape your success.
Consideration should not only be given to what you need but also to what you want.
Fearing the unknown may cause people to think with a scarcity mindset. Fear creates an impulse to seek security and to play it small. It may lead to making poor decisions. We believe enjoying life in retirement is just as important as providing for the essentials.
Without a financial plan in place, many retirees find themselves living a life of scarcity, because they don’t fully understand the importance of their decisions. With a solid plan, you can confidently balance your needs with your wants and ensure that your retirement is not just financially secure but also fulfilling and enjoyable.
Life is an adventure. So go out and live it!
“Wealth is the ability to fully experience life.”
– Henry David Thoreau
Take the first step towards securing your retirement journey and schedule a consultation with Chris today. Together, we can create a personalized plan that aligns with your values and goals, helping you to achieve financial security and the freedom to experience life to the fullest.
Your journey is just beginning, and we are here to guide you every step of the way.
Let’s help you navigate the road ahead…
We believe retirement should free you. It all starts with a plan.
Have Questions? Schedule 15-Minute Discovery Call
On Investing Well: The Elements of Good Investing by Chris Merchant, CFP®
“On Investing Well: The Elements of Good Investing” by Chris Merchant, CFP® is an indispensable guide for those seeking to navigate the intricate world of investing. Designed to underpin the principles and methods necessary for successful investing, this book caters to both novice and experienced investors. It resonates with Chris’s philosophy of incorporating the right mindset, principles, and methods into your investment strategies.
The book is divided into three sections, beginning with mastering the mental mindset for investing, followed by building a strong foundation based on principles and culminating in the creation of effective investment methods. Chris’s wealth of knowledge and experience are succinctly compiled in this comprehensive guide, providing readers with practical tools and insights to help them make informed investment decisions.
Discover this book available on Amazon.
Coming Soon: On Retiring Well by Chris Merchant, CFP®
Building on the success of “On Investing Well: The Elements of Good Investing”, Chris Merchant, CFP® is in the process of crafting his next guide, “On Retiring Well.” This upcoming book aims to guide readers through the complex journey of retirement planning. Drawing on Chris’s extensive experience and insights as a financial planner, the book will provide practical advice on how to prepare for retirement, ensuring it is not only financially secure but also fulfilling and enjoyable. Stay tuned for this indispensable resource that will guide you to retire well, empowering you with the knowledge and confidence to enjoy the fruits of your hard-earned labor.