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Meet Author Chris Merchant, CFP®

Welcome to the official website of Chris Merchant, CFP®

Chris Merchant, CFP®, BFA®, MBA, is the founder of Hunt Country Wealth Management, bringing over two decades of experience in financial services to his writing passion. As a CERTIFIED FINANCIAL PLANNER™ and Behavioral Financial Advisor™, his unwavering dedication to financial education highlights his commitment to the field.

Awarded The Women’s Choice Award® in 2019 and 2020, Chris is also the bestselling author of “On Investing Well: The Elements of Good Investing.” His writing strives to make financial planning accessible to all, and he offers private consulting services to clientele nationwide.

Outside of his professional pursuits, Chris is a devoted husband and father who enjoys fishing, boating, disc golf, and coaching kids’ baseball.

Books by Chris Merchant, CFP®

Explore the works of Chris Merchant, which have guided countless individuals in strategizing their investment plans and building a successful, dependable retirement.

On Investing Well

On Investing Well: The Elements of Good Investing demystifies the principles of successful investing, offering clear guidance to help readers make informed financial decisions and build lasting wealth.

On Retiring Well

On Retiring Well: The Guidebook for Retirement Planning Over 50 is a comprehensive resource designed to help individuals over 50 navigate the complexities of retirement planning.

Reviews

“Multi-tool for your toolbox”

Simple, easy to follow, practical advice. I’ve been asking the wrong questions! From strategizing to specific scenarios, this book is a must-have tool.

“A Must Read for Anyone Planning to Retire Financially Secure”

Well written explanations of complex financial concepts from an experienced financial planner. Must needed advice for both novice and experienced investors.

“Highly recommend!”

My wife and I are getting close to retirement, and this came as timely advice. Highly recommend the read.

“Timely advice!”

Excellent read. Would recommend to others.

“Excellent Advice”

My wake-up call was when my husband had a double-stroke, and I realized our lack of planning was coming back to bite us. Chris really knows his stuff, and I learned so much about investing in this book. I’ve been reading investing books nonstop, and what I really love about this one is he is conservative with his advice to truly help me get into a better position for retirement. Highly recommended!!

Free Resources and Educational Materials by Chris Merchant, CFP®

Chris Merchant’s mission is to empower clients to make informed financial decisions. He offers a diverse range of complimentary resources and educational materials.

Here are two invaluable tools he has developed to kickstart your financial journey:

  • Get the essential insights for a successful retirement by downloading his **FREE Retirement Guidebook™**. Discover the #1 shift you need to make before you retire. 
  • Register for the free course, **Retirement Basecamp™**, your comprehensive guide to navigating the critical aspects of preparing for retirement.

Virtual and in-person workshops are available periodically. For more information, please inquire below.