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On Investing Well:

The Elements of Good Investing

By: Chris Merchant, CFP®

About the Book

Learn How to Navigate the Complex World of Investing. 


Many people run into trouble while investing because they focus on methods first, ignoring principles. They think they can find the perfect method with which to invest, but there is no magic formula for investing success. Successful investors’ secrets lie not in the methods they use, but in the principles to which they adhere.”

The United States is entering an Era of Personal Responsibility. Gone are the days when you could work for the same company for forty years and retire with a generous pension. In this new system, you bear most of the burden for saving for a college education, health care and retirement. If you want to survive and thrive, it is up to you to make it happen. No one else is going to do it for you.

Our education system does not teach us how to invest well, and most of the available material on investing is unhelpful, inaccurate or confusing.

In this break-out book on financial planning, award-winning CERTIFIED FINANCIAL PLANNER™ and Behavioral Financial Advisor™ Chris Merchant provides the reader with an approach which simplifies the process of investing well.


Part 1 | Master the Mental Mindset for Investing Well

Part 2 | Build a Strong Foundation Based on Principle and Use that to Make Decisions

Part 3 | Combine the Mindset and Principles You have Learned to Create Methods You Can Use to Invest

On Investing Well Features our Guided Investing™ Philosophy and Framework

About the Author

Chris Merchant, CFP®, BFA®

Award-winning CERTIFIED FINANCIAL PLANNER™ and Behavioral Financial Advisor™ Chris Merchant has a unique ability and passion for helping others realize their potential and navigate the complexities of the investment world.

Chris holds an MBA and is the founder of Hunt Country Wealth Management, independent financial planning and investment management firm which serves individuals in the suburbs of Washington, D.C., and Virginia.

How to Plan for Your Retirement