Chris Merchant
President & Financial Advisor
Meet Chris Merchant, CFP® BFA® MBA, the guiding force behind Hunt Country Wealth Management.
With over 20 years of experience in the financial services industry, Chris is a trusted partner in preparing for and navigating through the complex terrain of retirement. He holds an MBA in finance and economics, and is a CERTIFIED FINANCIAL PLANNER™ and Behavioral Financial Advisor™, upholding the highest fiduciary standards.
In addition to his work within the firm, Chris is also the bestselling author of On Investing Well: The Elements of Good Investing and On Retiring Well: The Guidebook for Retirement Planning Over 50.
His hands-on experience extends to working with a diverse range of individuals, from Fortune 500 leaders and entrepreneurs to pilots, nurses, and educators, helping them to succeed in their retirements. Chris’s expertise spans across various employer-sponsored plans including 401(k)s, TSPs, 403(b)s, 457s, and Defined Pensions.
Chris’s mission is to transform your retirement journey from a state of frustration or confusion into one of clarity and direction. He believes retirement is about more than just preserving your money—it’s about creating a personalized path that gives you the confidence to enjoy life without compromising your future security. His goal is to ensure that every retiree feels clear and certain about their retirement, ready to enjoy the freedom they’ve earned through a lifetime of hard work and preparation.
Schedule a consultation with Chris today and join the community of diverse retirees who have entrusted him to guide them toward their retirement goals.
MEET HEATHER
Character & Values
Growing up in a small Virginia town, as the son of a land surveyor and a school teacher, Chris’s character and values were shaped by a strong work ethic, integrity, and a deep appreciation for planning.
During the summers of his youth, Chris worked in the family surveying business learning the importance of precision and attention to detail that his father’s work required. His early experiences taught him the importance of mapping out unknown lands and creating order from chaos, which he now applies to his role as a financial planner.
Chris has a unique ability to create order and help people make sense of uncertainty.
He has a down-to-earth approach and a genuine desire to help people turn their hard work and dedication into a secure and fulfilling retirement. His passion for helping others extends beyond his professional life, as he is actively involved in community organizations and charities, giving back to the communities that have shaped him.
Our Services
Let’s help you navigate the road ahead…
Looking for retirement assistance? Look no further! At Hunt Country Wealth Management, we specialize in retirement planning. We offer two services tailored to your needs as you approach retirement. Our Retirement Audit™ is a quick way to find out if you're on track and help you prepare. The Sovereign Series™ Retirement Plan is a comprehensive in-depth financial plan that provides a roadmap to transition into retirement with confidence. Not sure which service you need? We can help with that too.
This service was designed for those who want to...
- Feel confident and prepared for retirement.
- Know the amount/regularity of income your resources can produce.
- Have control over your financial future and clarity of direction.
Looking for better control over your investment strategy? Align your investment portfolios with your goals using our exclusive Guided Investing™ service. Our comprehensive investment management helps you create a strategic plan, with tailored strategies to optimize and preserve your resources. It starts by identifying your goals and can be personalized for retirement, wealth building, risk management, or multiple objectives. Feel supported and empowered as you make progress towards your financial milestones.
This service was designed for those who want to...
- Feel more confident in their investment decisions.
- Design a strategy to reach planned financial milestones such as retirement.
- Collaborate with a professional to manage risk and monitor performance.
Are you interested in discussing a unique financial situation? If you have any general financial or investment-related inquiries and prefer a collaborative approach to address them, we would be delighted to assist you. Our Hunt Country Hourly Planning™ service offers financial advice on an hourly basis, without minimum asset or income requirements. With tailored recommendations and insights from our experienced professionals, get answers to your questions and valuable guidance.
This service was designed for those who want to...
- Gain clarity on intricate financial situations with professional guidance.
- Make informed decisions on personal finances, investments, or estate planning.
- Access financial advice as needed.
We believe retirement should free you. It all starts with a plan.
Have Questions? Schedule 15-Minute Discovery Call
On Investing Well: The Elements of Good Investing by Chris Merchant, CFP®
“On Investing Well: The Elements of Good Investing” by Chris Merchant, CFP® is an indispensable guide for those seeking to navigate the intricate world of investing. Designed to underpin the principles and methods necessary for successful investing, this book caters to both novice and experienced investors. It resonates with Chris’s philosophy of incorporating the right mindset, principles, and methods into your investment strategies.
The book is divided into three sections, beginning with mastering the mental mindset for investing, followed by building a strong foundation based on principles and culminating in the creation of effective investment methods. Chris’s wealth of knowledge and experience are succinctly compiled in this comprehensive guide, providing readers with practical tools and insights to help them make informed investment decisions.
Discover this book and other works by Chris Merchant, CFP® on Amazon.
