Christopher J. Merchant

President, Financial Advisor

Firm founder Chris Merchant opened Hunt Country Wealth Management with a mission to excel at serving a select group of clientele with complex financial challenges. He believes that with independence comes the opportunity to genuinely focus time and resources on our clients in a harmoniously beneficial environment where client’s goals are appropriately placed in the center of the planning and investing process. Here, we believe clients are family, and thus we strive to provide them with the very best.

Chris is a designated CERTIFIED FINANCIAL PLANNER™, Certified BEHAVIORAL FINANCE ADVISOR™, holds Series 7 and Series 66 registrations and is licensed for Life & Health Insurance and Property & Casualty Insurance in the state of Virginia. Prior to opening Hunt Country Wealth Management, Chris spent ten years practicing financial planning in and around the Middleburg, Virginia region. In 2011, he was named to 30 Under 30 by Leesburg Today and has served on several Loudoun County advisory boards.  A native of the Shenandoah Valley, Chris resides in historic Winchester with his wife Heather and son Christian. With a true love for learning, Chris enjoys reading non-fiction (U.S. & World Military History).

For questions pertaining to our financial services and how we may assist you in reaching your goals, please free to contact Chris at any time.

Heather H. Merchant

Director of Client Services

Before joining Chris as co-founder of Hunt Country Wealth Management Heather was a small business owner and worked for 10+ years in directorship positions in sales & marketing within the hospitality & travel industry. She brings the team a strong background in customer service and resolution-based management. By combining their experience, Chris and Heather hope to provide a unique offering of top-notch financial expertise delivered in a family-centered, service- oriented atmosphere. As the Director of Client Services, she will ensure the firm is exceeding client expectations and will be pushing to address future-oriented challenges which will expand the bounds of our vision and servicing capabilities.

Heather has a Bachelor of Science from Longwood University in Farmville, Virginia. She has served on many industry-specific boards, including the ABA Top 100 Events in United States & Canada selection committee. Outside of business, Heather can be found endlessly planning for her next adventure or exploring locally with her better half and their sidekick Christian.

For questions pertaining to the firm’s internal workings and client outreach marketing, please feel free to contact Heather at any time.

Holli R. Merchant

Client Services Specialist

As part of your wealth management team, Holli Merchant provides operation and administration assistance to our clientele. She assists the firm in providing the best in customer care and facilitates efficient and timely assistance to meet clients’ needs. She strives to make sure questions and concerns are quickly addressed, and all clients walk away feeling as though they had the best possible experience. 

Prior to joining the team at Hunt Country Wealth Management, Holli worked in customer service- related fields and enjoys spending time with her two daughters. Outside of work she enjoys yoga (RYT Certified) and traveling to sunny Florida.

For service-related questions and inquiries please contact Holli at any time.

Get In Touch

46 S. Loudoun st.

Winchester, VA 22601
+1 540 205 8186

Please Note: We never share your personal information with outside parties.