Middleburg and Fauquier County, VA Financial Advisor

Hunt Country Wealth Management: Financial Planning & Investment Management

Welcome to Hunt Country Wealth Management. We are a comprehensive Wealth Management practice which focuses on the unique needs of individuals within Virginia’s Hunt Country, Northern Virginia and the Shenandoah Valley. Like the clients we serve, our values are deeply rooted in tradition, integrity and the commitment to forge lifelong relationships built on dedication and trust. Our team is committed to offering personal financial guidance in a concierge-style environment. Holistic solutions and proactive communication are of utmost importance to us. 

We are a community-based, family-operated independent firm with no proprietary investments or products. We never outsource our investment responsibilities and management to third-party money managers and we strongly adhere to our Investment Philosophy and our 8-Step Investment Process as stated below.

To learn more, please visit Our Services, FAQs and Our Story.

 2nd Opinion- Coffee & Consultatoin

Are you looking for a 2nd opinion? Are you happy with the quality and quantity of contact with your current advisor? We schedule complimentary, no obligation second opinion consultations by appointment. If we think your current investments portfolio and risk assessment is well-suited for your goals-we will gladly tell you so and send you on your way. If, on the other hand, we think your investments no longer fit your goals, we will give you a 2nd opinion on why. And if you like, we will recommend some alternatives. Either way, the coffee is on us.

 Investment Philosophy

While every financial situation is unique, we believe our disciplined approach and philosophy are the keys to helping our clients find financial success. Visit our Investment Philosophy page to learn more about Modern Portfolio Theory and Alternative Investments and how we combine the two while helping clients design their Investment Portfolios.

The 8-Step Investment Process™

Our 8-Step Investment Process™ provides clients with a documented, disciplined outline of exactly how our team manages your money and the portfolio in which you are investing. Here, investing begins with a determination of your ultimate goals and a strategic step-by-step plan of how you are going to work toward achieving them, with due-diligence reviews and checks & balances along the way. We take our Investment Management responsibility very seriously and never outsource portfolio management to 3rd party money managers.

Behavioral Finance Coaching

As a certified Behavioral Financial Advisor™, Chris Merchant is trained to help clients make better decisions throughout the financial planning process by aligning the plan with each client’s personal values while helping them achieve their goals along the way. The BFA™ designation integrates concepts of traditional finance, psychology and neuroscience as it relates to personal finance. Behavior Economics has been awarded the Nobel Prize six times since its inception in 1968. Per Vanguard’s Alpha Study*- Good advice from a financial advisor is worth around 3% in net returns. 1.5% comes from Behavioral Coaching. So half the value a good advisor brings to the table is helping clients manage their behavior and make better choices.

*Source: Bennyhoff CFA, Donald G., & Kinniry Jr. CFA, Francis M. (2016, June). Vanguard Advisors Alpha: Vanguard Research. https://www.vanguard.com/pdf/ISGAA.pdf

Estate PLanning and Tax Strategies

In addition to the workings of our financial practice, we also integrate Estate and Tax Planning strategies into our financial plans and considerations. Whether assisting clients in the development and implementation of philanthropic plans, the tax-efficient transfer of wealth within the family or simply the minimization of the income or estate tax burden, our professional are prepared to work with our clients’ attorneys and accountants to develop plans that are most appropriate for achieving a client’s financial objectives.

Protecting & Preserving

At Hunt Country Wealth Management, we help you determine the probabilities of success for your financial objectives, assess risk levels and strategize a plan to help reach your goals and protect & preserve your resources. We offer signature fee-based planning processes such as The Retirement Navigator™ and the Personal Wealth Plan™ which help manage the complexities of certain points in your financial life, such as at retirement, and plan out strategies for income distributions. We use traditional risk management approaches such as insurance (life, long-term care, disability). We also incorporate Behavioral Coaching to help you make better decisions with your money.

 What to Expect

Hunt Country Wealth Management is an independent, privately-owned firm which handles all portfolio investment management in-house. We are a Fiduciary–a duty enforced by the SEC. Our fee structure and operational management is totally transparent, and we freely share it with you. Our fundamental commitment will always be to you, and your financial well-being. We are devoted to honesty & integrity and will always be forthright and tell you what you need to hear, although it may not be what you want to hear. You can expect regular contact both directly and through our many client outreach initiatives: Weekly Market Commentary, Quarterly Newsletters, Education and Social Events. From our family to yours thank you for visiting. We hope for the opportunity to work with you in the future. Check out common questions below:

Hunt Country Wealth Management, Securities America and its representatives do not provide tax or legal advice; therefore it is important to coordinate with your tax or legal advisor regarding your specific situation.

Who We Serve

Financial Management

Investable Assets of $250,000+

Financial Planning & Investment



Wealth Management

Investable Assets of $1,000,000+

Financial Planning & Investment



Fee-Based Process Planning

Unique Planning Processes to Solve Life’s Complex Financial Needs

Retirement Income Planning

~ Our Most Popular Service ~

Designed for individuals who are

within ten years from retirement

or have retired in last five.

Financial Planning For Women

Investable Assets of $250,000+

Financial Planning & Investment



Financial Planning For small business owners

Equine Doctors & Veterinarians

Behavioral Financial Coaching and advice, bfa®

helping you make better financial decisions

Retirement Consulting Interviews with Individuals In or Near Retirement and Counting!

Grab a Free eBook Download: On Investing for Retirement

Learn how to avoid the six retirement risks and what to consider when analyzing income planning options. 

*Free download sent to email provided. 

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Get In Touch

46 S. Loudoun st.

Winchester, VA 22601
+1 540 205 8186

Please Note: We never share your personal information with outside parties.