Communities We Serve- Front Royal, Virginia
Hunt Country Wealth Management is an independent financial planning firm located in Virginia’s beautiful Blue Ridge Mountains and headquartered in Old Town Winchester, Virginia. We’re independent, and we specialize in retirement income planning and we meet you wherever you are financially.
We’re a family business with deep local roots. Firm founders Chris and Heather Merchant were both raised in Front Royal, Warren County. Our business is a family business in every sense of the word: we’re family, and we treat every client like family. So while Chris Merchant is a highly credentialed MBA, Fiduciary and CERTIFIED FINANCIAL PLANNER™ who has worked for top financial corporations, we’re committed to keeping the way we do business personal, with the independence to recommend the best product, strategies for your unique retirement.
Guidance built on local values: Our clients can count on us to know their situation and what they want for themselves, their families and their community. They can count on us to help them work towards that vision no matter what happens to the stock market. We do it by pairing our financial expertise with the values we grew up with: looking out for each other. Focusing on the things that matter. Building things that last. Being worthy of trust–in everything.
From our family to yours- we thank you for visiting and hope to connect with you soon!
Learn how we may be of assistance to you…
Our Services
The Sovereign Seriesâ„¢ Retirement Plan is our signature planning service that will show you how to retire. Powered by The Prepared Retiree Methodâ„¢, our guided step-by-step framework is easy to follow and provides a written financial plan that outlines the best use of your resources and a path to produce reliable income. Gain clarity of direction and a stable foundation to experience the freedom of a well-planned retirement.Â
This service was designed for those who want to…
- Feel confident and prepared for retirement
- Know the amount/regularity of income your resources can produceÂ
- Feel supported and reinforced working with a Retirement Income Professional
This service was designed for those who want to…
- Feel more confident in their investment decisionsÂ
- Design a strategy to reach planned financial milestones such as retirementÂ
- Collaborate with an professional to manage risk and monitor performance
The 90-Minute Strategy Session is a 1:1 session with Chris Merchant, CERTIFIED FINANCIAL PLANNERâ„¢. Sometimes you just want to talk to a professional. Whether you want to tap into a broader understanding of a financial topic such as How to Prepare for Retirement or you seek a second opinion on your investment strategy, this session is a great time to discuss the financial considerations on your mind.
This service was designed for those who want to…
- Feel confident and prepared for retirement
- Know the amount/regularity of income your resources can produceÂ
- Feel supported and reinforced working with a Retirement Income Professional

Led by a husband and wife team…
Hunt Country Wealth Management is a financial planning and investment management firm that specializes in preparing modern retirees for retirement. Client’s access a proven framework that helps them make better decisions, achieve better outcomes and make the best use of their financial resources. Firm founder, Chris Merchant is a leading Retirement Income Professional who specializes in helping retirees nationwide. He is the bestselling author of On Investing Well: The Elements of Good Investing, and is a CERTIFIED FINANCIAL PLANNER™/ CFP® and Behavioral Financial Advisor™.