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Meet Author Chris Merchant, CFP®

Welcome to the official website of Chris Merchant, CFP®

Chris Merchant, CFP®, BFA®, MBA, is the founder of Hunt Country Wealth Management, bringing over two decades of experience in financial services to his writing passion. As a CERTIFIED FINANCIAL PLANNER™ professional and Behavioral Financial Advisor™, his unwavering dedication to financial education highlights his commitment to the field.

In addition to his role within his firm,  Chris is also the bestselling author of On Investing Well: The Elements of Good Investing and On Retiring Well: The Guidebook for Retirement Planning Over 50. His writing strives to make financial planning accessible to all, and he offers private consulting services to clientele nationwide.

Outside of his professional pursuits, Chris is a devoted husband and father who enjoys fishing, boating, disc golf, and coaching kids’ baseball.

Books by Chris Merchant, CFP®

Explore the works of Chris Merchant, which have guided countless individuals in strategizing their investment plans to plan for a successful, dependable retirement.

On Retiring Well

On Retiring Well: The Guidebook for Retirement Planning Over 50 is a comprehensive resource designed to help individuals over 50 navigate the complexities of retirement planning.

On Investing Well

On Investing Well: The Elements of Good Investing demystifies the principles of successful investing, offering clear guidance to help readers make informed decisions and build lasting wealth.

Free Resources and Educational Materials by Chris Merchant, CFP®

Chris Merchant’s mission is to empower clients to make informed financial decisions. He offers a diverse range of complimentary resources and educational materials.

Here are two invaluable tools he has developed to kickstart your financial journey:

  • Get the essential insights for a successful retirement by downloading his **FREE Retirement Guidebook™**. Discover the #1 shift you need to make before you retire. 
  • Register for the free course, **Retirement Basecamp™**, your comprehensive guide to navigating the critical aspects of preparing for retirement.

Virtual and in-person workshops are available periodically. For more information, please inquire below.