At Hunt Country Wealth Management our “why” is based on the experience of growing up in a typical small Virginia community where economic struggle and scarcity is often commonplace. Where most families (including our own) experienced the volatility of lower-to-middle-class America where you learn the true meaning of hard work, grit and dealing with economic unpredictability. You see how stress and struggle often create tension, disputes, it limits your impact and lessens your bargaining chip. The results are at best missed experiences and opportunities and at worst the inability to meet essential needs. It’s an impact felt on an individual, family and often generational level.
As a young man, firm founder Chris Merchant formed an interest in investment management, viewing it as a tool to create a better future for himself and his family. He took to learning everything he could about traditional finance and how one can harness the power of investments to create prosperity and wellbeing, allowing him to honor his core personal values of family, adventure, responsibility and education. From a formal education in investment management, he branched out to financial planning with an MBA and a CFP®. He then received certification in Behavioral Finance BFA® (Study of Psychology, the mind and human behavior as it relates specifically to finance) to understand not only the text book approach to investing, but also the human component of why we make the decisions we do- based on emotion, bias, etc.
Chris is a life-long learner dedicated to his craft, and his love for the financial planning field urged him and his wife, Heather to establish Hunt Country Wealth Management in hopes of helping other people live their lives to the fullest by making good financial decisions.